The Beach Club at Avenue in Long Branch dives right into the new generation of beach clubs

The Beach Club at Avenue, the Jersey Shore’s most exclusive beach club, is up and running for the summer, starting Friday, May 26th at the start of Memorial Day.

A stark contrast to the rustic charm evoked from notorious Jersey Shore neighborhoods such as Seaside Heights and Asbury Park, The Beach Club at Avenue offers a luxurious, elegant summer hub reminiscent of European style right in New Jersey.

In the budding Shore community of Long Branch, adjacent to Pier Village, beloved shore restaurant, Avenue, reinvents itself for the summer into a complete beach club for an audience ready for supreme luxury.

Refined furnished cabanas, striped umbrellas, and pampering lawn chairs dress the completely private beach – just one of the many amenities included in membership at The Beach Club.

While laying out on the beach, a membership at The Beach Club offers close proximity to beloved French Brasserie Avenue. Members can indulge in steak frites and escargot as they bask in the sophistication of the French Riviera, maybe even forgetting they’re instead on the Jersey Shore.

The oceanfront vista at The Beach Club marks a pristine view of the Atlantic coastline. A stylish sun deck on the third floor complements the other modern amenities, competing not only with other beach clubs but other resorts around the world.

The once simple travel destination is now upscale, exclusive, and elevated. The Beach Club provides the opportunity to surround oneself with like-minded people and network among other high-profile members.

In this family-friendly environment, members can drop the kids off at the private pool, fully equipped with a lifeguard, while enjoying the beachfront bar. 

The Beach Club at Avenue’s family membership is $4,200 per summer and individual membership is $2,700.

The attentive service and the ambiance of a resort abroad make The Beach Club at Avenue a coveted, desired destination this summer. The Club’s refined atmosphere changes the game for all beach clubs moving forward. Say goodbye to plastic picnic chairs and hot dogs – welcome to the next generation of family fun at the beach.

Be sure to check out our story on Best Family Beaches in NJ.